Tesla took the electric vehicle s industry by storm such that
every electric car nowadays is dubbed a Tesla rival. However
much they try, many of the new electric cars come short of the
Tesla standards. However, Ashton Martin wants to go beyond that
with a new sedan powered entirely by batteries.
The company launched an all-electric version of the Aston
Martin Rapide S that can be termed as a real and direct
competitor to the Tesla
Model S. Rumors had been running for several months about
the possibility of Aston Martin developing an all-electric
The automobile was unveiled outside Lancaster House during a
meeting between the President of China and members of the
British Royal family. The setting was carefully planned since
the RapidE project is financed by China Equity and its first
models are also targeted for the Chinese market.
2017 Aston Martin RapidE Exterior
In all aspects, except for a few tweaks, the RapidE is
identical to the V-12 powered gasoline sister Rapide S. We
believe that is a good thing since the Rapide S is one of the
most stylish 4-door sedan in the market currently. The look
surely beats Tesla’s model S, the latter looks lackluster.
The only changes on the 2017 Aston Martin RapidE compared to
the Rapide S are its blue dotted decals on its doors, hood and
the roof. The RapidE also features a RapidE badge on the trunk
lid with a blue “E”. Other differences include Williams
Advanced Engineering lettering on its front fenders, mirrors,
carbon caps and on its 10-spoke wheels.
2017 Aston Martin RapidE Interior
The British automaker remained tightlipped about the RapidE’s
interior during the launch. However, we believe the vehicle
will borrow much from the Rapide S. Our engineers believe that
the vehicle will likely feature a bespoke instruments cluster.
This they argue is required to display essential drive-train
information like range and battery status. The center console
will also get a redesign. The vehicle might also feature new
upholstery options and a new entertainment system not
forgetting enhanced safety features and driving aids.
Engine Specs and Performance
Powering the 2017 Aston Martin RapidE will be two electric
drive-train options. The engines have been developed
jointly with the Williams Advanced Engineering which is a
subsidiary of the Williams Grand Prix Engineering Ltd. This
company has excelled in adapting technology originally meant
for Formula One cars to road-going vehicles. There will be a
base model which will produce similar power as the Rapid S. The
output will be around 550 hp and the power will be sent to rear
wheels. This model will have a range of around 320 km (200
The second unit will be a high performance version with a power
output of over 800 hp and according to Aston Martin’s CEO Andy
Palmer; the output could well reach the 1000 mark. This power
comes from 4 electric motors. The version will be a four wheel
drive and each of the four motors will drive one wheel. The
wheels are mounted along the vehicle’s spine to help keep its
weight distribution and center of gravity favorable. The
vehicle will also feature regenerative braking and torque
Price and release date
It is way too early for the automaker to avail details on its
price or expected release date. However, rumor has it that the
vehicle will attract a price tag in the region of $ 250,000.
The vehicle will most likely hit the showrooms in the first
half of 2017. The base model will be availed first with the
high performance option following later on.
Andy Palmer emphasized that their company is a V-12 company and
they are not considering going the way other manufacturers are
going. Rather than downsize their engines, the company will
utilize electric energy to continue producing luxurious
vehicles with huge power. He further explained that they are
not targeting to compete with Tesla’s models but rather to set
new standards in the Electric motoring industry.